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Lance Martin
President, ADCC
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Taxi 2
Creative Director
Company Website:
www.taxi.ca
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Over the last 13 years, Lance Martin has built one of the strongest creative resumes in the country by championing collaboration, by developing relationships with clients, and most of all, by just being nice. And while his unassuming nature has won him many fans among those who work closely with him, it’s his sharp business mind that has really set him apart in his career at TAXI. Over the past eight years, Lance has been integral in creating some of TAXI’s most storied work, and has been recognized around the world with golds from the One Show, Cannes, the Clios and Canada’s own ADCC. For all his contributions to TAXI, Lance was rewarded with the ultimate promotion – the opportunity to take the creative reins at TAXI 2. With Lance at the helm, TAXI 2 has flourished since opening its doors in 2006, piling up new accounts– including The Weather Network, M&M Meatshops and Toronto FC – and creative accolades, including a recent Gold Lion from the Cannes Advertising Festival for MINI Canada.
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